Witnessing rapid urbanization, Gurgaon also known as Gurugram has become a leading financial and industrial hub with the third highest per capita income in India. Today, there are over 80 shopping malls in Gurgaon city. The sector which was dominated by small and unorganized entrepreneurs consisting of stand-alone stores and boutiques is radically changing its face. There has been a massive development of new retail formats such as malls, hypermarkets, supermarkets and lifestyle stores. Gurgaon is the city where it all started causing a big shift in the culture of Gurgaon as well as the rest of India. Notable amongst them are the Ambience Mall, Sahara Mall, Metropolitan Mall, City Centre Mall, The Metropolis and Plaza Mall, Celebrations Mall that are pulling crowds.