The cosmopolitan and kitschy pret diffusion line of Casa Paradox, Casa POP is targeted towards the young urban diva and lays emphasis on ‘High Voltage Living’ with a design language that is born in India, made in India, for the world. The all-new showcase is a composition of home and fashion accessories by Raseel Gujral Ansal, along with hand-picked products, in tandem with the personality of POP. This one-of-a-kind retail concept presents a range of limited edition pieces that ferment the brand’s legacy whilst ensuring it appeals to the trendy and vibrant urban consumer. Casa POP plans to expand through shop-in-shops and exclusive outlets nationally and internationally. It has been a part of key international trade fairs and stood out from the clutter.