Since its first show in 1970 at the Salon for Prêt-à-Porter in Paris, Florence-born Roberto Cavalli has been synonymous with glam, rock, and animal prints. His flamboyant Italian style caught on quickly, and by 1972 he opened his first boutique in Saint-Tropez, a perfect French Riviera resort location to sell his signature patchworks of different materials (a printing-on-leather procedure he patented in the early seventies). The decadent life of the designer—summers on yachts, gold on everything—translates into the label, which people go to for a taste of the over-the-top Italian lifestyle. So look to Cavalli for color, and lots of it. A genius when it comes to leather, his designs are wild, sexy, erotic, and fluid. Roberto Cavalli brand comprises of men’s wear, women’s wear and accessories, eyewear, watches, jewelry, perfumes, underwear, and beachwear.